Behind the Brand: The Story of Dressma

A fashion brand cannot be merely a clothing seller. It should make you feel more like you.

And that is what inspired Dressma. Dressma story is simple, Everyday dressing should be stylish, comfortable and easy to understand.

You shouldn't require a celebrity stylist, with deep pockets or a wardrobe-esque crisis every time morning rolls around to dress well. You want garments that are appropriate for your daily life. Clothes that move with you. Polished, yet effortless looks.

This is for those who want their clothes to feel purposeful, contemporary.

Why We Started Dressma

Dressma was built for style enthusiasts who want to make the art of dressing not complicated.

Garnered a lot of clothes in wardrobes but outfits are fewer. You have nice tops, some odd-ball dresses, maybe some pieces from a sale rack or maybe an impulse purchase of something "on-trend" and yet you stare at your closet trying to figure out what on earth to wear. Very impressive, really. Deep into the closet of bolts and fabric, yet it is still not peaceful.

Well, this is where Dressma comes in with wearable fashion.

We know that it may not always be pretty, but our eye is not just for the aesthetic shot. It is based on real life: the office days, casual plans, shopping trips, travels, brunches and dinners with people in your life.

Our Style Philosophy

Dressma This is Avery Von Luv who insists that good styling should have three elements: comfort, confidence and versatility.

Comfort

An outfit is not fashionable just because it looks good but is uncomfortable on the wearer. You should be free to sit, stand, work, travel and move without the need for constant adjustment.

Confidence

Clothes should elevate how put-together you feel. A fine dress, an exquisitely shaped top, or a neat co-ord set transforms your attire.

Versatility

An article should be functional in more than one way. A dress should double for day-to-night. A top is worn with jeans, trousers and skirts. Your co-ord set must work in tandem while also working independently of one another.

That is smart dressing.

What Inspires Dressma

Dressma is inspired by modern women doing multiple things in a single day.

You could be going from work to errands, from college to coffee, a meeting to dinner or just a day out on your regular schedule. Your clothes have to move with you.

This is also the reason why Dressma pivots towards silhouettes that are simple and easy, colors that feel wearable, fabrics that are soft to touch and designs that are friendly to styling.

We think fashion should be pretty, but also practical. Dramatic duds are great, but daily style is where your closet really makes its case.

What Dressma Stands For

Dressma is simply fashion that feels close to heart.

Not every outfit has to be scream We do need to keep in mind, that you can not follow every trend. You don't have to spend a fortune on every stylish look. The best outfit is sometimes the simplest, a clean cut and styled look.

Dressma supports:

Everyday elegance

Comfortable fashion

Practical styling

Modern wardrobe choices

Repeat-friendly outfits

Confidence through clothing

This is style that is free of pointless confusing. Frankly, it is a rare gift to humanity.

Dressma and How it will help You Dress Better

Dressma isn't really just a clothes selling app. It is also about helping you to see the style.

In our collections and blog guides, we provide you with skills-how to build outfits, how to choose colors, style basics, dress for an occasion; how to curate a wardrobe that works.

For more style recommendations, read How Dressma Helps You Dress Up Every Day and Our Top Outfit Ideas from the Dressma Collection on the Blog of DRESSMA.